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　　There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. "Sometime in the future," the paper's publisher said back in 2010.

　　Nostalgia for ink on paper and the rustle of pages aside, there's plenty of incentive to ditch print. The infrastructure required to make a physical newspaper - printing presses, delivery trucks - isn't just expensive; it's excessive at a time when online - only competitors don't have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.

　　Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.

　　Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you're going have your most loyal customers really upset with you."

　　Sometimes that's worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as blunder," he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? "I wouldn't pick a year to end print," he said "I would raise prices and make it into more of a legacy product."

　　The most loyal customers would still get the product they favor, the idea goes, and they'd feel like they were helping sustain the quality of something they believe in. "So if you're overpaying for print, you could feel like you were helping," Peretti said. "Then increase it at a higher rate each year and essentially try to generate additional revenue." In other words, if you're going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year - more than twice as much as a digital - only subscription.

　　"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business," Peretti remarked. "But we're going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it's better to be more aggressive that less aggressive."

　　36. The New York Times is considering ending it's print edition partly due to

　　[A] the increasing online and sales

　　[B] the pressure from its investors

　　[C] the complaints from its readers

　　[D] the high cost of operation

　　【答案】D

　　【解析】从题干提取关键词ending和due to 定位到第二段主题句中的 incentive to ditch the print (放弃印刷的原因)。随后解释了infrastructure isn't just expensive (设备不仅仅是昂贵)。此外，该段还对比对手电子图书：don't have the same set of financial constraints(经济限制)。因此可以确定答案D。

　　37. Peretti suggests that in face of the present situation, The Times should

　　[A] make strategic adjustments

　　[B] end the print sedition for good

　　[C] seek new sources of leadership

　　[D] aim for efficient management

　　【答案】A

　　【解析】首先根据Peretti suggests定位到阐述Peretti观点的第四段第一句：Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way.可以确定答案A。

　　38. It can be inferred from paragraphs 5and 6 that a " legacy product"

　　[A] helps restore the glory of former times

　　[B] is meant for the most loyal customers

　　[C] will have the cost of printing reduced

　　[D] expands the popularity of the paper

　　【答案】B

　　【解析】本题答案定位到第6段第1句"The most loyal customers would still get the product they favor"以及"make it for the people who are already obsessed with it"。

　　39. Peretti believes that in a changing world

　　[A] traditional luxuries can stay unaffected

　　[B] cautiousness facilitates problem-solving

　　[C] aggressiveness better meets challenges

　　[D] legacy businesses are becoming out dated

　　【答案】C

　　【解析】根据题干中的"in a changing world"定位到文章最后一段最后一句. 原文说当市场和世界形势发生变化时，我们所做的事情就毫无意义了。在这种情形下，"more aggressive(积极进取)is better", 和答案中的关键信息"aggressiveness better"相呼应。

　　40. which of the following would be the best title of the text?

　　[A] shift to online newspapers all at once

　　[B] Cherish the Newspapers still in Your Hand

　　[C] keep Your Newspapers Forever in Fashion

　　[D] Make Your print Newspapers a luxury Good

　　【答案】D

　　【解析】本文主要是讲述报纸行业为防止被淘汰的而需要做出的应对之策。根据文中第5段最后一句的"raise prices, and make it into more of a legacy product"以及第6段中"increase it at a higher rate each year..."可得知，应该把报纸变成一种更像文化遗产的一种产品，并且要不断提高报纸的价格，变成一种奢侈品。

　　【试题点评】今年四篇文章来自于卫报、经济学人等，整体难度，相对于去年而言，略微简单。第一篇文章的讲是法国时尚界要保护模特的身体健康，所以要严禁使用那些很瘦的模特。第二篇文章是讲英国的绿地，乡村的绿地要保护好。第三篇文章讲的是美国研究人员发现，一个公司如果注重社会责任的话，这个公司就算是在法律诉讼的时候，检查人员也会潜意识地为其说好话。第四篇文章讲的是要不要停止这个纽约时代报纸印刷，采取的相关政策方法是让报纸价格贵一点。在我们整体的考研阅读当中，所需要具备的一个最重要的能力就是如何去看到题目之后，定准了位，并且找到那个我们真正应该找到的位置，在四个选项当中去找意思的原文最匹配的选项。具体相关知识点和解题思路在考研教育网冲刺阶段英语冲刺班阅读理解部分有重点讲解，在基础班阅读基础部分的段与篇、谋篇、题型精析课程，和强化班的阅读理解A部分也均有涉及。